What is an MVP?
How to build the smallest version of a project that tests the idea and creates value for its first users.
Read article →Knowledge from practice
Articles about startups and internet projects
Practical guides to validation, MVPs, project development, business models, marketing, AI, growth and scale.
The most common startup mistakes
Why building the project is not enough, and what founders need to understand about markets, audiences, sales and competition.
Read article →Startup marketing and growth
The main growth channels — from content and SEO to partnerships, referrals and launch strategy.
Read article →Paid ads: why advertising often fails
CPC, CPA, CPM, ROI, retargeting and practical ad testing without the myth that every euro spent automatically returns two.
Read article →A guide to startup metrics
The numbers that matter, from visits and conversion to CAC, LTV, churn, DAU and MAU.
Read article →Growth, scale and investment
How to know when a project is ready to grow, when investment makes sense, and how to scale the project, team and infrastructure.
Read article →How AI is changing startups
AI makes development faster while increasing competition. What changes when internet projects become easier to build, distribute and copy?
Read article →What is a moat in the AI era?
How to create an advantage that competitors and general-purpose AI tools cannot easily copy.
Read article →Startup stages: from idea to scale
Idea, validation, prelaunch, MVP, launch, product-market fit, growth and scale in one practical journey.
Read article →Ideas, validation and product-market fit
Where ideas come from, how to research a problem and how to learn whether the market genuinely wants your project.
Read article →How to price a product or service
Price, value, discounts, free trials, funnel economics and practical pricing models.
Read article →Internet business models
From direct sales and subscriptions to marketplaces, affiliates, usage-based pricing and more complex models.
Read article →Startup development: from idea to first users
How to define a project, choose a development partner, build an MVP, test it and continue development.
Read article →Where to find customers and an audience
Borrowed audiences, partnerships, integrations, platforms, content, direct sales and referrals.
Read article →Experiments and side projects
Why it is worth building without an immediate business goal, and how experiments turn into skills, audiences and opportunities.
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